7 Critical success factors for business development

This is a summary of David Regler's excellent report "7 critical success factors for business development." You can access the full report from the link at the end.

If you want to maximise the return on your new business campaign then you need to think about the 7 Critical Success Factors I have outlined in my report.

• Long-Term Relationships - plan to nurture long-term relationships and capture future as well as immediate prospects

• Targeting Your Sweet-Spot – think about who your target customers are and who you want to work with

• Building Your List – invest in finding prospects that match your sweet-spot

• Lead Qualification – decide what a “sales lead” really is

• Your Value Proposition – understand your customer’s perspective, “what’s in it for them”

• Integrated Marketing Tactics – combine different direct marketing tactics to increase response rates and ROI

• Pipeline Management – put in place the process & feedback loops to improve quality and recycle lost or stalled deals

• Don’t just think about telemarketing & telesales as a quick fix to “get some leads”

• By considering these factors, you will get some immediate results plus you’ll also start an ongoing and effective process of developing relationships and building a pipeline of potential new business.

To access David's article click the link below (you need to input your email address)

http://www.maine-associates.co.uk/new_business_report_signup.html

Copyright © 2006 David Regler